Make hay when the sun shines - The Young Shopkeeper

Once there lived a young and ambitious man named Sohail on the outskirts of Mumbai. He wanted to start a business and noticed there was not a single sweets shop in his neighborhood for about 5 km.

He therefore, bought a shop in his locality and started selling sweets. The quality of sweets he sold was excellent, people liked the taste of the food and his business started flourishing. The immediate success in business made Sohail overconfident and he soon started being arrogant to his customers. He also began using low standard materials for preparing sweets, due to which the quality of his products deteriorated.

Another young man, Sunil identified this as a great business opportunity and set up another sweet shop at some distance from Sohail’s shop. He sold better quality sweets than Sohail and was also clever enough to be polite to his customers, thus gaining their trust. Very soon, most of Sohail’s customers shifted over to buying sweets from Sunil’s shop.

Within a few weeks, Sohail realized his mistake. He tried making improvements to his food quality and also mending his behavior towards customers. Alas! It was too late. Sunil’s had already gained the loyalty of his customers, while Sohail had lost out on the opportunity.

So friends, we must always utilize the opportunity we get while the conditions are favorable. In other words, always “Make hay when the sun shines”

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